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If an airline can reduce its carbon footprint, then so can your business. Rick Baxter, President and CEO of West Coast Air, shares his thoughts on EcoTrust Canada's Climate Smart program with LiveSmart BC:

LiveSmart BC: Why did West Coast Air decide to take part in Climate Smart?
Rick Baxter: We had more questions than answers when examining our carbon footprint and the “wild west” of the offset market. Climate Smart provided us with the tools to measure, reduce and offset our greenhouse gas emissions.

LSBC: Did the program have an impact on how you do business?
RB: Without a doubt. It showed us where our emissions come from and allowed us to make immediate changes that reduce our carbon footprint. Our day to day decisions are affected by the Climate Smart data. For example, we started flying at a higher altitude and slightly lower speed, and using lighter aircraft components, all of which made surprisingly large reductions in our greenhouse gas emissions. 

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